The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

The future of sales is radically transparent. Are you ready for it?
Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency.

What if the key to selling was to do exactly the opposite of what most sales courses tell you to do?
It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.

In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

Author: Todd Caponi
Binding Type: Paperback
Publisher: Ideapress Publishing
Published: 06/02/2020
Pages: 201
Weight: 1lbs
Size: 8.90h x 5.98w x 0.32d
ISBN: 9781646870226

About the Author
Caponi, Todd: - An award winning sales leader, Todd Caponi's passion is for all things sales methodology, learning theory, and decision science. His expertise is in building the revenue capacity for technology companies, having served in senior leadership roles, helping one organization to a successful IPO followed by an exit valued at almost $3B, won the American Business Stevie Award for VP of WW Sales of the Year, and is also a former owner / operator of a sales training and consulting company. He lives just outside of Chicago in Palatine, Illinois.