Scientific Advertising

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

Author: Claude Hopkins
Binding Type: Paperback
Publisher: Merchant Books
Published: 02/12/2014
Pages: 88
Weight: 0.31lbs
Size: 9.00h x 6.00w x 0.21d
ISBN: 9781603866361