Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Author: Patrick Hanlon
Binding Type: Paperback
Publisher: Free Press
Published: 05/01/2011
Pages: 272
Weight: 0.63lbs
Size: 8.50h x 5.50w x 0.68d
ISBN: 9781451655315

About the Author
As a senior executive at the world's most creative advertising agencies, including TBWA, Ogilvy, Hal Riney & Partners, and Lowe & Partners in New York City, Patrick Hanlon has worked on such famous brands as Absolut, UPS, John Deere, H&R Block, LEGO, General Motors, BellSouth, Pepsi International, Sears, and IBM. In August 2003, he founded Thinktopia and began sharing his proprietary new primal branding construct with marketers from Target, Starbucks, American Express, and elsewhere. It was immediately hailed as "a provocative new look at classic branding." Others simply cheer that primal branding is "not the same old branding B.S." After a decade of working on Madison Avenue, the author is now headquartered in Minneapolis, where he serves Fortune 500 clients across the country.