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Contagious: Why Things Catch on
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The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
Author: Jonah Berger
Binding Type: Paperback
Publisher: Simon & Schuster
Published: 05/03/2016
Pages: 256
Weight: 0.5lbs
Size: 8.30h x 5.40w x 0.70d
ISBN: 9781451686586
About the Author
Berger, Jonah: - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's "Year in Ideas."
Author: Jonah Berger
Binding Type: Paperback
Publisher: Simon & Schuster
Published: 05/03/2016
Pages: 256
Weight: 0.5lbs
Size: 8.30h x 5.40w x 0.70d
ISBN: 9781451686586
About the Author
Berger, Jonah: - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's "Year in Ideas."
