Mktg

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Author: Charles Lamb, Joe Hair, Carl McDaniel
Binding Type: Paperback
Publisher: Cengage Learning
Published: 01/24/2024
Pages: 496
Weight: 1.95lbs
Size: 10.50h x 8.30w x 0.70d
ISBN: 9780357929216